Images of toned bodies are prolific on Instagram and are often classed as #fitspo. Source: Pexels.com

Instagram is breeding a new form of celebrity – the fitness influencer.

Many personal trainers, fitness enthusiasts and amateur athletes are using this platform to build lucrative personal brands with huge followings.

A 2017 study suggests that Instagram gives brands and celebrities up to 400% more engagement than Facebook.

This boasts an incredible opportunity for fitness influencers to reach an engaged audience with their health and fitness message.

Instagram is a powerful platform for fitness influencers. Source: Pexels.com

How Do Fitness Influencers Build Their Brand?

Instagram is a visual platform which lends itself well to the kind of content fitness influencers share.

Before and after photos showcasing the results real people have achieved using their programs are common fodder on fitness influencers pages.

Along with workout videos, gym selfies, healthy food posts and…