I’ve been seeing a lot of blogs recently where the authors have a MAD following.  I sigh and drool and faint whenever I see how many followers these people have.  They average at LEAST 40 likes a post.

But they also average MAYBE 2-3 comments a post.

Why?

These people have 5,000+ followers.  Some have 20,000+ followers.  Why is no one commenting?

Let’s be honest.  Everybody likes to get Liked.  But I think we can agree that when people take the time to comment, this feedback means way more to us.  Because it’s easy for people to click the Like button, but it takes effort to comment.  And that means they are taking us seriously and actually paying attention.  We like comments more than Likes.

The question is then: What makes people comment?

Personality.

You might have a huge following, but if you don’t have a sense of personality…